SHIFTResearch
Lab

Our unique approach

Innovation Strategy Studio

Simulation-based Strategic Scenario Planning

A place to explore possible futures, test strategic choices, and design new ways of working.

The Innovation Strategy Studio supports research and learning across SHIFT’s themes through simulation-based strategic scenario planning. It brings researchers, students, leaders, and professionals together to explore possible futures, examine strategic decisions, and develop responses to technological change.

The IDEA process

Imagine. Design. Experiment. Assess.

A four-step approach to simulation-based strategic scenario planning. Insights from each cycle inform the next.

I / 01

Imagine

Use foresight and scenarios to anticipate how emerging technologies could change work and organizations.

D / 02

Design

Work with organizational partners to develop strategic options and alternative ways of organizing work.

E / 03

Experiment

Test these options through simulations and examine how teams distribute work, expertise, and responsibility.

A / 04

Assess

Evaluate implications for people and organizational performance, refine the approach, and identify what to test in practice.

From knowledge to capability

Research connected
to practice.

SHIFT connects research with practice through collaborative projects, graduate education, executive learning, and strategic tools. Our methods combine fieldwork, interviews, surveys, case studies, and organizational simulation.

We work toward a shared goal: helping organizations make informed choices about technological innovation and preparing people to shape the future of work.